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Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor

By: Winsor, John, 1959-.
Material type: materialTypeLabelBookPublisher: Chicago, Ill. : Dearborn Trade, c2004Description: 269 p. : ill.ISBN: 0793188369.Call No.: HF5415.15 W567B Subject(s): PRODUCT MANAGEMENT | BRAND LOYALTYBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.15 W567B (Browse shelf) Available 200606200024

Includes bibliographical references and index

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