Lagae, Wim
Sports sponsorship and marketing communications : a European perspective / Wim Lagae - Harlow : Financial Times Prentice Hall, c2005 - 248 p. : ill.
Includes bibliographical references and index
0273687069
SPORTS--MARKETING
SPORTS SPONSORSHIP
COMMUNICATION IN MARKETING
SPORTS--ECONOMIC ASPECTS
GV716 / L332S
Sports sponsorship and marketing communications : a European perspective / Wim Lagae - Harlow : Financial Times Prentice Hall, c2005 - 248 p. : ill.
Includes bibliographical references and index
0273687069
SPORTS--MARKETING
SPORTS SPONSORSHIP
COMMUNICATION IN MARKETING
SPORTS--ECONOMIC ASPECTS
GV716 / L332S