Sports sponsorship and marketing communications : a European perspective / Wim Lagae

By: Lagae, Wim.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Times Prentice Hall, c2005Description: 248 p. : ill.ISBN: 0273687069.Call No.: GV716 L332S Subject(s): SPORTS -- MARKETING | SPORTS SPONSORSHIP | COMMUNICATION IN MARKETING | SPORTS -- ECONOMIC ASPECTSBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
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GV716 L332S (Browse shelf) Available 200608170008

Includes bibliographical references and index

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