Burns, Alvin C.
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush - International ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, [c2005] - 506 p. : col. ill. + 1 CD-ROM
Includes bibliographical references and index
0131293303
MARKETING RESEARCH
MICROSOFT EXCEL (COMPUTER FILE)
HF5415.2 / B876B 2005
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush - International ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, [c2005] - 506 p. : col. ill. + 1 CD-ROM
Includes bibliographical references and index
0131293303
MARKETING RESEARCH
MICROSOFT EXCEL (COMPUTER FILE)
HF5415.2 / B876B 2005