Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush

By: Burns, Alvin C.
Contributor(s): Bush, Ronald F.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [c2005]Edition: International ed.Description: 506 p. : col. ill. + 1 CD-ROM.ISBN: 0131293303.Call No.: HF5415.2 B876B 2005 Subject(s): MARKETING RESEARCH | MICROSOFT EXCEL (COMPUTER FILE)Bibliography, etc. Note: Includes bibliographical references and index
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HF5415.2 B876B 2005 (Browse shelf) Available 200608260002

Includes bibliographical references and index

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