Wells, William 1962-
Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett - 7th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006 - 592 p. : ill. (chiefly col.)
Includes bibliographical references and index
0131968815
ADVERTISING
HF5823 / W444A 2006
Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett - 7th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006 - 592 p. : ill. (chiefly col.)
Includes bibliographical references and index
0131968815
ADVERTISING
HF5823 / W444A 2006