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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett

By: Wells, William, 1962-.
Contributor(s): Moriarty, Sandra | Burnett, John.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edition: 7th ed. , international ed.Description: 592 p. : ill. (chiefly col.).ISBN: 0131968815.Call No.: HF5823 W444A 2006 Other title: Advertising : principles and practice.Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5823 W444A 2006 (Browse shelf) Available 200608260014

Includes bibliographical references and index

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