McDaniel, Carl
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr. - 8th ed. , international student ed. - Australia : Thomson/South-Western, c2006 - 736 p. : col. ill., col. maps
Includes bibliographical references and index
0324323808
Marketing
Marketing--Management
HF 5415 / M322I 2006
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr. - 8th ed. , international student ed. - Australia : Thomson/South-Western, c2006 - 736 p. : col. ill., col. maps
Includes bibliographical references and index
0324323808
Marketing
Marketing--Management
HF 5415 / M322I 2006