Introduction to marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr.
By: McDaniel, Carl.
Contributor(s): Lamb, Charles W., Jr | Hair, Joseph F.
Material type: BookPublisher: Australia : Thomson/South-Western, c2006Edition: 8th ed. , international student ed.Description: 736 p. : col. ill., col. maps.ISBN: 0324323808.Call No.: HF 5415 M322I 2006 Subject(s): Marketing | Marketing -- ManagementBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415 M322I 2006 (Browse shelf) | Available | 200801250040 |
Includes bibliographical references and index
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