Schuster, Camille P.
The rise of consumer power : adopting the right marketing communication strategies / Schuster, Camille P. - Singapore : Pearson/Prentice Hall, 2004 - 132 p. : ill.
Includes bibliographical references and indexes
013067043X
COMMUNICATION IN MARKETING
CUSTOMER RELATIONS
HF5415.123 / S387R
The rise of consumer power : adopting the right marketing communication strategies / Schuster, Camille P. - Singapore : Pearson/Prentice Hall, 2004 - 132 p. : ill.
Includes bibliographical references and indexes
013067043X
COMMUNICATION IN MARKETING
CUSTOMER RELATIONS
HF5415.123 / S387R