Stiff, Dan
Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff - New York, N.Y. : McGraw-Hill, c2006 - 262 p. : ill.
Includes bibliographical references and index
0071470425
BRAND NAME PRODUCTS--MARKETING
CUSTOMER RELATIONS
CONSUMER SATISFACTION
CUSTOMER LOYALTY
BRAND NAME PRODUCTS--SOCIAL ASPECTS
HD69 .B7 / S743S
Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff - New York, N.Y. : McGraw-Hill, c2006 - 262 p. : ill.
Includes bibliographical references and index
0071470425
BRAND NAME PRODUCTS--MARKETING
CUSTOMER RELATIONS
CONSUMER SATISFACTION
CUSTOMER LOYALTY
BRAND NAME PRODUCTS--SOCIAL ASPECTS
HD69 .B7 / S743S