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Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff

By: Stiff, Dan.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill, c2006Description: 262 p. : ill.ISBN: 0071470425.Call No.: HD69 .B7 S743S Subject(s): BRAND NAME PRODUCTS -- MARKETING | CUSTOMER RELATIONS | CONSUMER SATISFACTION | CUSTOMER LOYALTY | BRAND NAME PRODUCTS -- SOCIAL ASPECTSBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD69 .B7 S743S (Browse shelf) Available 200612140003

Includes bibliographical references and index

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