Altstiel, Tom
Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow - Thousand Oaks, Calif. : Sage, c2006 - 389 p. : ill.
Includes bibliographical references and index
1412917964
ADVERTISING
HF5823 / A477A
Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow - Thousand Oaks, Calif. : Sage, c2006 - 389 p. : ill.
Includes bibliographical references and index
1412917964
ADVERTISING
HF5823 / A477A