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Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow

By: Altstiel, Tom.
Contributor(s): Grow, Jean.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage, c2006Description: 389 p. : ill.ISBN: 1412917964.Call No.: HF5823 A477A Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5823 A477A (Browse shelf) Available 200704030001

Includes bibliographical references and index

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