BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Percy, Larry

Strategic advertising management / Larry Percy, Richard Elliott - 2nd ed. - Oxford : Oxford Univ. Press, c2005 - 335 p. : ill. (some col.)

Includes bibliographical references and index

ISBN: 9780199274895

Subjects--Topical Terms:
SALES PROMOTION
ADVERTISING--MANAGEMENT
STRATEGIC PLANNING
COMMUNICATION IN MARKETING

LC Class. No.: HF5438.5 / P472S 2005

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