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Strategic advertising management / Larry Percy, Richard Elliott

By: Percy, Larry.
Contributor(s): Elliott, Richard.
Material type: materialTypeLabelBookPublisher: Oxford : Oxford Univ. Press, c2005Edition: 2nd ed.Description: 335 p. : ill. (some col.).ISBN: 9780199274895.Call No.: HF5438.5 P472S 2005 Subject(s): SALES PROMOTION | ADVERTISING -- MANAGEMENT | STRATEGIC PLANNING | COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5438.5 P472S 2005 (Browse shelf) Available 200702010017

Includes bibliographical references and index

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