Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden - 7th ed. , international ed. - Boston, Mass. : McGraw-Hill Irwin, c2002 - 685 p. : ill. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes
0071123253
MARKETING--CASE STUDIES
HF5415 / C728S 2002
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden - 7th ed. , international ed. - Boston, Mass. : McGraw-Hill Irwin, c2002 - 685 p. : ill. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes
0071123253
MARKETING--CASE STUDIES
HF5415 / C728S 2002