Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
By: Cravens, David W.
Contributor(s): Lamb, Charles W., Jr | Crittenden, Victoria Lynn.
Material type:
BookSeries: The Irwin/McGraw-Hill series in marketing.Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Edition: 7th ed. , international ed.Description: 685 p. : ill.ISBN: 0071123253.Call No.:
HF5415
C728S 2002
Subject(s): MARKETING -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 C728S 2002 (Browse shelf) | Available | 200702120008 |
Includes bibliographical references and indexes
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