Olson, Jerry C.
Instructor's manual to accompany consumer behavior and marketing strategy, fifth edition / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson ; prepared by Jerry C. Olson - Boston, Mass. : Irwin McGraw-Hill, c1999 - 397 p.
007303536X
CONSUMER BEHAVIOR--HANDBOOKS, MANUALS, ETC.
MARKETING--HANDBOOKS, MANUALS, ETC.
HF5415.3 / O476I
Instructor's manual to accompany consumer behavior and marketing strategy, fifth edition / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson ; prepared by Jerry C. Olson - Boston, Mass. : Irwin McGraw-Hill, c1999 - 397 p.
007303536X
CONSUMER BEHAVIOR--HANDBOOKS, MANUALS, ETC.
MARKETING--HANDBOOKS, MANUALS, ETC.
HF5415.3 / O476I