| 000 -LEADER |
|---|
| fixed length control field |
01326nam0a22002650a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000144553 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530160959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1999 xxu fnf000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
007303536X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2007000593 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 |
| Item number |
O476I |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olson, Jerry C. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Instructor's manual to accompany consumer behavior and marketing strategy, fifth edition / |
| Statement of responsibility, etc. |
J. Paul Peter, Jerry C. Olson ; prepared by Jerry C. Olson |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Consumer behavior and marketing strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Irwin McGraw-Hill, |
| Date of publication, distribution, etc. |
c1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
397 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CONSUMER BEHAVIOR |
| Form subdivision |
HANDBOOKS, MANUALS, ETC. |
|
|---|
| Topical term or geographic name entry element |
MARKETING |
| Form subdivision |
HANDBOOKS, MANUALS, ETC. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul. |
| Title of a work |
Comsumer behavior and marketing strategy, fifth edition |
|
|---|
| Personal name |
Olson, Jerry C.. |
| Title of a work |
Comsumer behavior and marketing strategy, fifth edition |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200702140009 |
| p |
1250.00 |
| n |
BUR |
| r |
SID01 RONO20070066 ORDNO51 |
| t |
40 |
| c |
20 |
| l |
I |
| h |
HF5415.3 |
| j |
0 |
| i |
O476I |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
Mar 2 2007 9:19AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Instructor Manual |