Peter, J. Paul
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 5th ed. , international ed. - Boston, Mass. : Irwin McGraw-Hill, 1999 - 545 p. : ill. (some col.) - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes
007116703X
COMSUMER BEHAVIOR
MARKETING
HF5415.3 / P473C 1999
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson - 5th ed. , international ed. - Boston, Mass. : Irwin McGraw-Hill, 1999 - 545 p. : ill. (some col.) - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes
007116703X
COMSUMER BEHAVIOR
MARKETING
HF5415.3 / P473C 1999