Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
By: Peter, J. Paul.
Contributor(s): Olson, Jerry Corrie.
Material type:
BookSeries: The Irwin/McGraw-Hill series in marketing.Publisher: Boston, Mass. : Irwin McGraw-Hill, 1999Edition: 5th ed. , international ed.Description: 545 p. : ill. (some col.).ISBN: 007116703X.Call No.:
HF5415.3
P473C 1999
Subject(s): COMSUMER BEHAVIOR | MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.3 P473C 1999 (Browse shelf) | Available | 200702140012 |
Includes bibliographical references and indexes
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