Haywood, Roger 1939-
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value Roger Haywood - 3rd ed. - London : Kogan Page, 2005 - 320 p.
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002 Includes index
0749444088
PUBLIC RELATIONS
CORPORATE IMAGE
ORGANIZATIONAL EFFECTIVENESS
HD59 / H398C 2005
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value Roger Haywood - 3rd ed. - London : Kogan Page, 2005 - 320 p.
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002 Includes index
0749444088
PUBLIC RELATIONS
CORPORATE IMAGE
ORGANIZATIONAL EFFECTIVENESS
HD59 / H398C 2005