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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood

By: Haywood, Roger, 1939-.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2005Edition: 3rd ed.Description: 320 p.ISBN: 0749444088.Call No.: HD59 H398C 2005 Other title: Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value.Subject(s): PUBLIC RELATIONS | CORPORATE IMAGE | ORGANIZATIONAL EFFECTIVENESSGeneral Note: Previous ed. published as: Manage your reputation. London : Kogan Page, c2002 | Includes index
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Book Shelves 		HD59 H398C 2005 (Browse shelf) Available 200809110002

Previous ed. published as: Manage your reputation. London : Kogan Page, c2002

Includes index

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