BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Hulbert, James Mac

Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy - London : Kogan Page, 2005 - 356 p. : ill.

Includes bibliographical references and index

ISBN: 074944455X

Subjects--Topical Terms:
MARKETING
MARKETING--MANAGEMENT

LC Class. No.: HF5415 / H842T

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