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Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy

By: Hulbert, James Mac.
Contributor(s): Capon, Noel | Piercy, Nigel F.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2005Description: 356 p. : ill.ISBN: 074944455X.Call No.: HF5415 H842T Subject(s): MARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415 H842T (Browse shelf) Available 200704240016

Includes bibliographical references and index

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