Keegan, Warren J.
Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch - Harlow : FT Prentice Hall, 2001 - 610 p. : ill.
Includes bibliographical references and indexes
9780138418267
EXPORT MARKETING--MANAGEMENT--EUROPE
EXPORT MARKETING--MANAGEMENT--CASE STUDIES--EUROPE
HF1416.6 .E85 / K433G
Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch - Harlow : FT Prentice Hall, 2001 - 610 p. : ill.
Includes bibliographical references and indexes
9780138418267
EXPORT MARKETING--MANAGEMENT--EUROPE
EXPORT MARKETING--MANAGEMENT--CASE STUDIES--EUROPE
HF1416.6 .E85 / K433G