Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Terence A. Shimp - 7th ed. , international student ed. - Australia : Thomson/South-Western, c2007 - 629 p. : col. ill.
Includes bibliographical references and indexes
0324408080
COMMUNICATION IN MARKETING
SALES PROMOTION
ADVERTISING
DIRECT MARKETING
HF5415.123 / S545I 2007
Integrated marketing communications in advertising and promotion / Terence A. Shimp - 7th ed. , international student ed. - Australia : Thomson/South-Western, c2007 - 629 p. : col. ill.
Includes bibliographical references and indexes
0324408080
COMMUNICATION IN MARKETING
SALES PROMOTION
ADVERTISING
DIRECT MARKETING
HF5415.123 / S545I 2007