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Integrated marketing communications in advertising and promotion / Terence A. Shimp

By: Shimp, Terence A.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2007Edition: 7th ed. , international student ed.Description: 629 p. : col. ill.ISBN: 0324408080.Call No.: HF5415.123 S545I 2007 Subject(s): COMMUNICATION IN MARKETING | SALES PROMOTION | ADVERTISING | DIRECT MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.123 S545I 2007 (Browse shelf) Available 200705260001

Includes bibliographical references and indexes

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