Doole, Isobel
Strategic marketing decisions 2006-2007 / The official CIM coursebook : strategic marketing decisions 2006-2007 Isbel Doole and Robin Lowe - Amsterdam : Elsevier, 2006 - 306 p. : ill.
Includes bibliographical references and index
9780750680134
MARKETING--MANAGEMENT
MARKETING--DECISION MAKING
STRATEGIC PLANNING
HF5415 / D664S 2006
Strategic marketing decisions 2006-2007 / The official CIM coursebook : strategic marketing decisions 2006-2007 Isbel Doole and Robin Lowe - Amsterdam : Elsevier, 2006 - 306 p. : ill.
Includes bibliographical references and index
9780750680134
MARKETING--MANAGEMENT
MARKETING--DECISION MAKING
STRATEGIC PLANNING
HF5415 / D664S 2006