Strategic marketing decisions 2006-2007 / Isbel Doole and Robin Lowe
By: Doole, Isobel.
Contributor(s): Lowe, Robin | The Chartered Institute of Marketing (CIM).
Material type: BookPublisher: Amsterdam : Elsevier, 2006Description: 306 p. : ill.ISBN: 9780750680134.Call No.: HF5415 D664S 2006 Other title: The official CIM coursebook : strategic marketing decisions 2006-2007.Subject(s): MARKETING -- MANAGEMENT | MARKETING -- DECISION MAKING | STRATEGIC PLANNINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 D664S 2006 (Browse shelf) | Available | 200705300009 |
Includes bibliographical references and index
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