Riel, Cees B.M. van
Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun - London : Routledge, 2007 - 306 p. : ill.
Includes bibliographical references and index
9780415328265
COMMUNICATION IN MANAGEMENT
CORPORATE IMAGE
CORPORATIONS--PUBLIC RELATIONS
HD30.3 / R534E
Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun - London : Routledge, 2007 - 306 p. : ill.
Includes bibliographical references and index
9780415328265
COMMUNICATION IN MANAGEMENT
CORPORATE IMAGE
CORPORATIONS--PUBLIC RELATIONS
HD30.3 / R534E