Sellani, Sandra
What's your BQ? : learn how 35 companies add customers, subtract competitors, and multiply profits with Brand Quotient / written by Sandra Sellani - El Monte, Calif. : WBusiness, c2007 - 301 p. : ill.
Includes bibliographical references and index
9780832950025
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MANAGEMENT
HD69 .B7 / S444W
What's your BQ? : learn how 35 companies add customers, subtract competitors, and multiply profits with Brand Quotient / written by Sandra Sellani - El Monte, Calif. : WBusiness, c2007 - 301 p. : ill.
Includes bibliographical references and index
9780832950025
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MANAGEMENT
HD69 .B7 / S444W