Baran, Roger J.
Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk - Australia : Thomson/South-Western, c2008 - 511 p. : ill.
Includes bibliographical references and index
9780324322385
RELATIONSHIP MARKETING
CUSTOMER RELATIONS--MANAGEMENT
HF5415.55 / B372P
Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk - Australia : Thomson/South-Western, c2008 - 511 p. : ill.
Includes bibliographical references and index
9780324322385
RELATIONSHIP MARKETING
CUSTOMER RELATIONS--MANAGEMENT
HF5415.55 / B372P