BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Lehu, Jean-Marc

Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu - London : Kogan Page, c2007 - 266 p. : ill.

Includes bibliographical references and index

ISBN: 9780749449407

Subjects--Topical Terms:
PRODUCT PLACEMENT IN MASS MEDIA
PRODUCT MANAGEMENT

LC Class. No.: HF6146 .P78 / L438B

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