Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu

By: Lehu, Jean-Marc.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, c2007Description: 266 p. : ill.ISBN: 9780749449407.Call No.: HF6146 .P78 L438B Subject(s): PRODUCT PLACEMENT IN MASS MEDIA | PRODUCT MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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HF6146 .P78 L438B (Browse shelf) Available 200707040002

Includes bibliographical references and index

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