Scott, David Meerman
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott - Hoboken, N.J. : Wiley, c2007 - 275 p.
Includes bibliographical references and index
9780470113455
INTERNET MARKETING
PUBLIC RELATIONS
HF5415.1265 / S267N
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott - Hoboken, N.J. : Wiley, c2007 - 275 p.
Includes bibliographical references and index
9780470113455
INTERNET MARKETING
PUBLIC RELATIONS
HF5415.1265 / S267N