000 -LEADER |
fixed length control field |
01120nam0a22002410a04500 |
001 - CONTROL NUMBER |
control field |
000147894 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530161403.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2007 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470113455 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2007004353 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
S267N |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Scott, David Meerman |
245 14 - TITLE STATEMENT |
Title |
The new rules of marketing and PR : |
Remainder of title |
how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / |
Statement of responsibility, etc. |
David Meerman Scott |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
275 p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
INTERNET MARKETING |
|
Topical term or geographic name entry element |
PUBLIC RELATIONS |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200710010007 |
p |
803.00 |
n |
BUR |
r |
SID02 RONO20070645 ORDNO6 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.1265 |
j |
0 |
i |
S267N |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40064 |
Link information for field corresponding to 9XX field |
Oct 6 2007 3:48PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |