Strategic marketing cases for 21st century Asia /
John A. Quelch ... [et al.]
- Singapore : Prentice Hall, 2000
- 404 p. : ill., map
Includes bibliographical references
0130276014
MARKETING--CASE STUDIES--ASIA
MARKETING--MANAGEMENT--CASE STUDIES--ASIA
HF5415.12 .A78 / S772
Includes bibliographical references
0130276014
MARKETING--CASE STUDIES--ASIA
MARKETING--MANAGEMENT--CASE STUDIES--ASIA
HF5415.12 .A78 / S772