Strategic marketing cases for 21st century Asia / John A. Quelch ... [et al.]
Contributor(s): Quelch, John A.
Material type: BookPublisher: Singapore : Prentice Hall, 2000Description: 404 p. : ill., map.ISBN: 0130276014.Call No.: HF5415.12 .A78 S772 Subject(s): MARKETING -- ASIA -- CASE STUDIES | MARKETING -- ASIA -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical referencesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.12 .A78 S772 (Browse shelf) | Available | 200712040002 |
Includes bibliographical references
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