Mohr, Jakki
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater - 2nd ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - 450 p. : ill.
Includes bibliographical references and indexes
0131230239
HIGH TECHNOLOGY INDUSTRIES--MARKETING
HC 79 .H53 / M637M 2005
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater - 2nd ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - 450 p. : ill.
Includes bibliographical references and indexes
0131230239
HIGH TECHNOLOGY INDUSTRIES--MARKETING
HC 79 .H53 / M637M 2005