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Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater

By: Mohr, Jakki.
Contributor(s): Sengupta, Sanjit | Slater, Stanley.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 2nd ed. , international ed.Description: 450 p. : ill.ISBN: 0131230239.Call No.: HC 79 .H53 M637M 2005 Subject(s): HIGH TECHNOLOGY INDUSTRIES -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
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Main Campus
Book Shelves 		HC 79 .H53 M637M 2005 (Browse shelf) Available 200712270019

Includes bibliographical references and indexes

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