Kelly, Lois 1955-
Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly - New York, N.Y. : AMACOM, c2007 - 228 p. : ill.
Includes bibliographical references and index
9780814473832
COMMUNICATION IN MARKETING
MARKETING
HF5415.123 / K444B
Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly - New York, N.Y. : AMACOM, c2007 - 228 p. : ill.
Includes bibliographical references and index
9780814473832
COMMUNICATION IN MARKETING
MARKETING
HF5415.123 / K444B