Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly
By: Kelly, Lois.
Material type: BookPublisher: New York, N.Y. : AMACOM, c2007Description: 228 p. : ill.ISBN: 9780814473832.Call No.: HF5415.123 K444B Subject(s): COMMUNICATION IN MARKETING | MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.123 K444B (Browse shelf) | Available | 200806100018 |
Includes bibliographical references and index
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