Drewniany, Bonnie L.
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler - 9th ed. , international student ed. - Australia : Thomson Wadsworth, c2008 - 332 p. : ill.
Includes bibliographical references and index
9780495096207
Advertising copy.
ADVERTISING LAYOUT AND TYPOGRAPHY
HF5825 / D738C 2008
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler - 9th ed. , international student ed. - Australia : Thomson Wadsworth, c2008 - 332 p. : ill.
Includes bibliographical references and index
9780495096207
Advertising copy.
ADVERTISING LAYOUT AND TYPOGRAPHY
HF5825 / D738C 2008