Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler

By: Drewniany, Bonnie L.
Contributor(s): Jewler, A. Jerome.
Material type: materialTypeLabelBookPublisher: Australia : Thomson Wadsworth, c2008Edition: 9th ed. , international student ed.Description: 332 p. : ill.ISBN: 9780495096207.Call No.: HF5825 D738C 2008 Subject(s): Advertising copy | ADVERTISING LAYOUT AND TYPOGRAPHYBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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