BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Hackley, Christopher E.

Advertising and promotion : communicating brands / Chris Hackley - Los Angeles, Calif. : SAGE, 2008 - 264 p. : ill. (chiefly col.)

Includes bibliographical reference and index

ISBN: 9780761941545

Subjects--Topical Terms:
ADVERTISING
ADVERTISING--SOCIAL ASPECTS
SALES PROMOTION
ADVERTISING--BRAND NAME PRODUCTS

LC Class. No.: HF6161 .B4 / H324A

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