000 -LEADER |
fixed length control field |
01118nam0a22003010a04500 |
001 - CONTROL NUMBER |
control field |
000151350 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Th-BaBU |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Th-BaBU |
Transcribing agency |
Th-BaBU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220826152537.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2008 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780761941545 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2008002827 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF6161 .B4 |
Item number |
H324A |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hackley, Christopher E. |
245 10 - TITLE STATEMENT |
Title |
Advertising and promotion : |
Remainder of title |
communicating brands / |
Statement of responsibility, etc. |
Chris Hackley |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Los Angeles, Calif. : |
Name of publisher, distributor, etc. |
SAGE, |
Date of publication, distribution, etc. |
2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
264 p. : |
Other physical details |
ill. (chiefly col.) |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical reference and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
|
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
SOCIAL ASPECTS |
|
Topical term or geographic name entry element |
SALES PROMOTION |
|
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
BRAND NAME PRODUCTS |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200807300045 |
p |
1362.00 |
n |
BUR |
r |
SID02 RONO20080303 ORDNO2 |
t |
10 |
c |
10 |
l |
B |
h |
HF6161 .B4 |
j |
0 |
i |
H324A |
|
b |
200807300046 |
p |
1362.00 |
n |
BUK |
r |
SID02 RONO20080303 ORDNO2 |
t |
10 |
c |
10 |
l |
B |
h |
HF6161 .B4 |
j |
0 |
i |
H324A |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A39016 |
Link information for field corresponding to 9XX field |
Aug 1 2008 1:27PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |