BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Kapferer, Jean-Noel

The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer - 4th ed. - London : Kogan Page, 2008 - 560 p. : ill.

Includes bibliographical references and index

ISBN: 9780749450854

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MANAGEMENT

LC Class. No.: HD69 .B7 / K363N 2008

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