The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer
By: Kapferer, Jean-Noel.
Material type: BookPublisher: London : Kogan Page, 2008Edition: 4th ed.Description: 560 p. : ill.ISBN: 9780749450854.Call No.: HD69 .B7 K363N 2008 Subject(s): BRAND NAME PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 K363N 2008 (Browse shelf) | Available | 200809160013 |
Includes bibliographical references and index
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